Wednesday, July 26, 2006

Marketing 101 with Professor Chesterton

"Professor" Chesterton? Perhaps I shouldn't title him with that word; he would shudder. But sometimes a reference to Chesterton shows up in the darndest places. A new article on refers to GKC's Manalive:
The central character in a G.K. Chesterton novel finds it so important to maintain a solid and vibrant relationship with his wife that he continuously re-enacts their courtship.

Do your customers look at your products with the same eager anticipation as they once did? Have your customers stayed "married" to you? Would you consider them still in love—or waiting it out until someone better comes along?
link to full article by by Nilofer Merchant

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