Monday, January 19, 2009

The media

Here is an excellent example on how to use the media to get the message out. I hope this ad is picked up as a news item and discussed as a news item.

"According to the Financial Times, a ‘Super Bowl’ type audience is expected to tune in to coverage of the Inauguration of Barack Obama tomorrow.

To mark this occasion, we are proud to announce the release of a new commercial that will be airing all day tomorrow in select markets on Black Entertainment Television. Our newest ad is just the beginning of a year-long campaign that will include a series of commercials for use on the web and on broadcast TV.

Check out our new ad here –

I don’t want to spoil the surprise, so be sure to check out our new ad, and then tell your friends about it. After watching the short commercial, I hope you will appreciate our purpose. The message of is universal and transcends candidates and political parties. Even in difficult times, the truth about the dignity of every human life must be proclaimed.

We at had hoped that the first African-American president would be pro-life. Sadly, that’s not the case. While we urge you to pray earnestly for his conversion on abortion, we’re not going to waste this historic opportunity to witness to life.

Our newest ad seeks to both educate and inspire – the same elements that helped make our election season film the most-watched political ad on the Internet during the 2008 presidential campaign.

Finally, I suspect there will be a lot of talk about hope in the next couple of days. The purpose of our multiple-commercial campaign is to creatively reach new people who don’t always agree with us about the amazing gift of every human life. Simply put, abortion is the enemy of hope."

1 comment:

A Secular Franciscan said...

I saw the ad the other day. It's great.